Luxury home interiors and giftware products, at fair prices that allow for competitive retail price-points and decent retailer margin, are the hallmark of Tara Giftworks. Established in 1985, the company has grown considerably over the years and now has a portfolio of up to 500 items at any given time. Key strengths of the ever-changing ranges are diversity, innovation, and ready availability. The basis of the portfolio is high-turn products and fast-moving lines.
Individual product items include occasional furniture, mirrors, lamps, trunks and storage, lanterns, giftware and picture frames. All are held in a central warehouse from where orders are automatically filled and despatched to customers by a dedicated team of delivery specialists. Turnaround is generally 48 hours from receipt of order.
Complementing the vast ex-stock availability is service excellence across all facets of the process. Tara Giftworks has made substantial investments in IT support systems to devise customised order-placing and order-fulfilment procedures that facilitate retailers no matter where they are located. The website is dynamic but simple to navigate, its interactive features making for easy product identification and purchasing decisions.
Tara Giftworks also has representatives on the road covering the entire country. When they call to individual retailers they can access the entire portfolio on their Ipads, view and select each and every item in the various ranges, and then automatically place the order. All the supporting paperwork is generated automatically within a matter of minutes.
site as a virtual showroom as they may not have the means to stock and display everything of possible interest.
This same level of service excellence also applies to issues with order fulfilment, credit requests, etc. All queries are handled via an automated process and single point of contact with a dedicated team on hand to ensure a speedy response to every query.
Sean Browne and Ian Brennan of Tara Giftworks stress that service excellence and professionalism is what really sets the company apart from its competitors. That said, the highly-sophisticated and automated support systems are delivered with a human touch, the relationship with its retailer network being a genuine partnership that is mutually beneficial to all parties.
Visit Tara Giftworks at the forthcoming Autumn Gift & Home Fair in Citywest and experience the benefits yourself.