While acknowledging that the industry has had a difficult few months and still faces numerous challenges, David Carroll of Kirkwood Group is optimistic, and indeed confident, that the new collections coming on stream for the coming season from Kirkwood Group — under both the Newgrange Living and Grange Collections — will deliver increased sales for all its retail partners.
“This partnership is extremely important to us”, says David, “and we recognise that the strength of the relationship is based on two key elements — a strong, dynamic and varied portfolio, complemented by dedicated support mechanisms that treat the customer as king. Hence the customer-focused ethos at Kirkwood Group. More importantly, we concentrate not just on the big-picture issues, but also on the simple, niggly problem areas that are very often neglected”.
On the product side Kirkwood supplies an extensive portfolio of high-quality products, covering key market segments, and at prices that allow for value-for-money retail price points. It is also dynamic, all the time being refreshed with unique product offerings constantly coming on stream.
The Newgrange Living collection has proved phenomenally successful and is now recognised as the leading glass giftware brand in the market. It is affordable yet high-quality, and reflects the sector’s newly-emerging trends. For instance, the Rainbow gin and tonic collection introduced last year is now a “must have” item, especially among younger audiences.
For 2018 Newgrange Living also includes a full range of tumblers, wine glasses, juice glasses, etc, while the new champagne glasses are of a unique footless design that come with their own “vase” holder.
The Grange collection is vast and includes occasional furniture, mirrors, lamps, tables, chairs, home décor, household ornaments, gifts etc, again all of excellent quality and at very competitive prices.
The giftware ranges have been totally re-energised for 2018 and come in specially-designed packaging that gives an attractive, distinctive identity that customers are already snapping up.
David and the team at Kirkwood look forward to meeting all their trading partners, and of course some new ones, at the forthcoming Fair.